It might be Gucci Creative Director Alessandro Michele’s first bag, yet it’s already a classic. He was appointed at this role in January 2015, after his 12-year tenure at the House as accessories designer. The story of this bag is fresh, brief and legend-infused, referencing Dionysus, the god of wine-making, fertility, and religious euphoria in Greek Mythology. It started with simple lines and develops into one with intricate decorative details showcasing the range of Italian craftsmanship.

Elements of the Dionysus Purse

It’s described by the designer as a “structured top handle”, doubling as shoulder bag through a sliding chain strap. Hand-stitched and sometimes hand-painted, it exudes opulence and perfectionism. Lined with suede-like finished microfiber lining, its functional interior includes one zippered and two open compartments. An external rear pocket and one under the front flap offer extra space. Lately, the interior was enriched with a smartphone pocket. Classics come in monochrome suede, GG Supreme canvas, leather or canvas with printed Blooms motif. Pick among the Medium (12" x 8" x 4"), Small (11" x 7" x 3.5"), and Mini size (7.75" x 6" x 2", available in python too).   

gucci dionysus bag


gucci dionysus bag alessandro michele

Latest Fashion Statements

For the Fall/Winter 2016-17 show, Michele coupled the already eye-catching tiger head metal closure, inspired by the myth of god Dionysus crossing river Tigris riding a tiger sent by Zeus, with the embroidered image of a panther. There is a whole collection of embroidered patches that are combined to decorate unique Dionysus GG Supreme purses, depicting romantic and playful motifs such as lips, lightning bolts, fishes, birds, owls, flowers, stars, hearts, and bees. Craftsmen from India add crystals and beads on some of the patches before them getting sewn at the Italian atelier. An embroidered lace pattern appears on the coveted Arabesque purse.

More Attention-Grabbers

The Dionysus Cubic Python Bag with a 3D geometric effect was first featured on the FW16 ad campaign. A sportier python bag is accented with a signature nylon web element, while a metallic one features a lurex-infused web. Some Dionysus styles carry also a bamboo top handle and two interchangeable straps (one from leather and the other nylon web). The striped or color-block version and the matelassé leather-handle tote in large size (15" x 10.25" x 6.25"), and the Tropical Print on Black Leather style are real stunners.


Celebrities Love the Dionysus

Beyoncé, Sienna Miller, Rosie Huntington Whiteley, Chiara Ferragni picked the embroidered and colorful versions while Salma Hayek, Dakota Johnson, Margot Robbie, and Alessandra Ambrosio prefer the classics. And the list goes on…